Kelly Tarleton's portrait

Welcome to my blog! I am a Houston portrait and wedding photographer,
and I also custom design wedding and special event stationery.
This is where I share photos of my latest portrait sessions, design assignments,
and personal projects. Take a look around to see what I've been up to and
be sure to let me know what you think. I love comments!

Monday, June 8, 2009

Building and Branding a Business

So I've been a little MIA from the blog lately, more so than usual if you operate by my sister's standards. This is for two reasons: 1: a weeklong vacation in the suburbs of Boston removed from computers, internet, and for the most part, my cell phone; and 2: my own worst enemy, my self-doubt. You see, I am taking the steps to build a brand: myself as a photographer and event graphic designer. I edit my own ideas much too harshly, leaving the blog stale and quickly outdated amongst the updated-daily-photofabulous-blogs. And what do I love most about these photofabulous blogs? The personality. The honesty. The bluntness. The sagas of their misates. The in-your-face-this-is-who-I-am-as-a-photographer dialogue. I know who I want to be as a photographer and designer, and while I realize that it will take awhile to achieve such a status, it has taken me too long to accept where I am in the process= right here. Learning. Watching. Messing up. Having fun.

Long story short, my blog will now be a reflection of who I am right now, not just who I want to be. It is my goal that readers will have a better understanding of who I am, what I'm like, and hopefully the joy I get from being behind the camera and from being creative with the ideas I put on paper with my designs. The point is to have fun and not take myself too seriously! My favorite inspirational quote of the moment is from Henry C. Link, "While one person hesitates because he feels inferior, another is busy making mistakes and becoming superior.” I plan on sharing my journey and process as I build this dream and work towards this goal, one step at a time.

Another reason for the stale blog: I've spent a lot of time thinking and researching the past few weeks, about building and branding my business. I successfully filed my business name, opened up a business banking account, and sketched a few new ideas for my website, logo, and blog. (Don't hold your breath, these will be a long-time coming!)

But I was busy creating a little self-promotion lately. I designed small soft-cover portfolio booklets to send out to a few wedding industry vendors that I've met recently. I wanted to reach out to remind them who I am and what I have to offer. I also handmade cards with my logo and a pocket to stash a few business cards in the back.


Anonymous June 9, 2009 at 7:35 AM  

love the booklets! Awesome! thanks for the post, loved reading it.-kim

Unknown June 15, 2009 at 10:53 PM  

did you make the booklets as well?

Kelly Tarleton June 16, 2009 at 7:56 PM  

I designed the pages of the book myself, and published the book through Picaboo :

Jordan Temple June 22, 2009 at 1:53 PM  

Hi Kelly! Thanks so much for sending me your promo items! I am so happy for you and just adore your work! I know you will be a huge success. I love, most of all, your honesty about yourself and your work! If there is anything I can do to help you please let me know. I have an area in the studio to display business cards and I'll include yours there. Feel free to send me more cards or promo items to display anytime!

Jordan Temple
Hair and Makeup Artist

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About Kelly Tarleton

I've always been a creative person, and the one who always had a camera on-hand at a moment's notice for any occasion. Photography and graphic design dominated my life in school and I loved every minute of it. I miss that constant creative outlet and want to share more of it with my family and friends through this blog.See more of my work at my website:

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